Saturday, January 20, 2007

2 Sure-Fire Ways To Fail Miserably In Internet Marketing

I already told you that submitting your ad to FFA sites is a complete waste of time. If you haven't read yet my last posting, I urge you to do it now. FFA ads are not profitable at all. By no means you should use this kind of poor advertising. It won't bring you any traffic.

Click here if you are still using FFA's!

Since I've also been there, done that, I know very well how it feels to get nothing in return for all those useless marketing efforts. I've been involved with Internet Marketing since 2002 and quite frankly I'm fed up with all the hype and nonsense about "how to drive your website traffic through the roof and explode your sales" doing NOTHING.

I tell you this: Despite what you can read everywhere online, it's virtually impossible for anyone, even those with a good understanding of the Internet, to make a substantial income from any online business opportunity without putting in a lot of hard work - and even then it's doomed to fail when you spend time and money on obsolete marketing techniques and tools that no longer work.

I feel sorry for all the ones who are just starting out and thinking that submitting their ads to FFA sites is the "magic pill" to gain worldwide attention or popularity. Nothing could be further from the truth!

There are some FFA site owners out there that use the FFA site system as a vehicle to educate all the people using their free service. In itself this is a nice thing to do and a very pragmatic approach. These FFA site owners tell you this: "In order to benefit from an FFA site, you must OWN the FFA site and become a paid member. As an FFA site owner you can send email ads to everyone that uses the free service."

It's a thing called "Reverse Marketing." If you own an FFA site, then you can advertise to all your advertisers. Wow, sounds great. THOUSANDS of ads that are posted to your site are YOUR prospects. Your emails will automatically go to them when they post to your site.

But in today's junk mail environment, most people are deleting their junk mail especially if it arrives with the flood of emails from their FFA ad submission. Wouldn't you do the same? As far as I am concerned, I was pretty well disgusted with all those confirmation emails filling up my mailbox so quickly. So, what I did, I set up a free email account with a spam filter, and, within days of posting my ad, just let the ads pile up in my junk folder and deleted them later without ever reading them.

And, in my opinion, that's exactly what nearly all FFA posters are doing and prevents the "Reverse Marketing" system from working. Sure, there will be a certain percentage that scans through the emails they receive in return for their posting. But remember these folks are all advertisers already promoting their own business opportunity or affiliate program and not actually looking for another program. They want to sell, not to buy. So, owning an FFA site will produce very, very low results for you (if any) no matter how catchy your subject line or irresistible your ad copy. Of course, if you are a top salesman who is able to sell refrigerators to Eskimos, you may get a sale once in a while, but that's not the norm.

Now, there are some FFA site owners, let's call them the "Big Dogs," that use the "shot gun" approach and own a couple of FFA sites and want you to do the same in order to get any significant results with that kind of advertising. So, if you want to become a legitimate spammer, and if that idea excites you, go ahead and sign up for more than 10 FFA sites. It costs you over $200 every month and the bogus traffic these sites generate will not guarantee you any return of your investment.

The funny part is that a growing number of FFA posters are discovering "Reverse Marketing" for themselves. That means, as soon as they have clicked on the link in their confirmation email and validated their email address, they switch their free email account to "vacation mode" and an autoresponder message goes out in reply to every email from the FFA site owners. They simply spam them back with their offer and the owners have to deal with a lot of junk mail, too. How smart they are now?

One last word: From the ethical point of view it's more than questionable to promote a "service" that provides no real value but hype. For example, imagine you were the owner of a large pond, and you know exactly there are NO fishes in your pond, BUT you offer all visitors who come by the "great" opportunity to catch fishes in your pond absolutely free. You even provide fishing-hooks for free. However, all your fishermen are required to listen to your commercial ads coming from a loudspeaker at the beach. I am sure all your "customers" would abandon your service very soon, or they would use ear plugs... and hope and hope at least one fish will bite.

So, my advice to you: Don't bother with FFA sites. Don't post, and don't host. Avoid them like a plague. It's a giant waste of time and resources. If you want traffic to your site, start a blog, write articles or participate in forums. It's all free and will give you much better results.

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